Frits is a community-driven event concept hosting recurring social experiences across some of the most unique venues in Amsterdam and other cities in the Netherlands, including the Amstel Hotel, Hermitage Museum, Royal Tropical Institute (KIT), NEMO Science Museum and historic church locations. Through its founder Casper Fok, A Million Memories was closely involved in the development and leadership of the concept for multiple years. Casper later assumed ownership, focusing on creative direction, community growth and strategic expansion of the brand. In 2025, the project entered a new phase as ownership was transferred to new partners within the dance industry, with the concept continuing to evolve under new leadership.